joined the business, which at the time had been reduced to one cinema screen as a result of the apartheid laws. In the 198O’s, the late Moosa Moosa (son of AB Moosa Snr) acquired sole ownership of the group, keeping the Avalon dream alive against all odds having to contend with the draconian apartheid laws. We focus on how our clients harvest audience behaviour, through the development of gold standard ad operations underpinned by data capture systems, data warehousing and visualisation technologies, and then apply these to the campaign in order to drive optimal engagement and sales.Ĭo-founded in 1939 by the late AB Moosa Snr., the Avalon Group is South Africa’s oldest independent Cinema Exhibition and Entertainment Company. Through this experience, we have an innate understanding of digital audiences and how they interact with films and online ticketing. We have products and services that work for producers, distributors and exhibitors. Gruvi is a media-tech company that specialises in working across the value chain of a film’s release. Our ethos is all about The Audience: every product we build, every service we deliver, is orientated towards delivering MEANINGFUL answers to those questions. These are the questions that I have built Gruvi around. The key questions for the entertainment industry are ‘who is my audience?’, ‘why would they be interested in my content?’, ‘what parts of my story will engage with them?’ and ‘how do I reach them effectively?’. In 2021 AB was invited to speak at the 1st BRICS Film Technology Symposium. (Durban International Film Festival) legacy award. In July 2019 AB was the recipient of the D.I.F.F. AB was invited as a guest speaker to address global attendees, on Africa as an emerging market, Cine Europe conference in Barcelona in June 2019. In June 2019 AB was invited to be the keynote speaker at Independent Media annual conference.
#SILVER SCREEN THEATER MENA ARKANSAS PROFESSIONAL#
In 2018 AB was invited onto the advisory board of the European House of Ambrosetti, which is a professional group in many spheres of business and a global think tank. In 2016 AB was awarded the Paul Harris award for his humanitarian work. AB is an ambassador for the Advice Desk of the Abused, a NPO helping victims of gender- based violence and has also developed a safety app to assist victims in such situations. In 2014 AB was appointed by the South African Minister of Arts & Culture to serve as a council member on the board of the National Film & Video Foundation (NFVF). AB was the recipient of the Top Billing/Momentum award as South Africa’s Entrepreneur of the Year. In 2006, AB was appointed as CEO of Avalon Group. After school, AB joined his father in the business and concurrently while working attained through distance learning a BComm degree and MBA through the UK based Henley Business School. The family returned to South Africa to coincide with freedom and democracy. Grew up in Canada as a result of his father, Moosa Moosa, having to leave South Africa being an anti-apartheid supporter and activist. When he’s not busy defining new sales strategies and uncovering global opportunities for cinema, you can find Serge spending quality time with his family, skiing, or playing tennis.īorn in Johannesburg, South Africa.
#SILVER SCREEN THEATER MENA ARKANSAS DRIVERS#
Even from an educational point of view, it’s clear that a love for efficient and meaningful business has always been one of Serge’s main drivers from the start.Īnother main driver for Serge is the well-being of his family, consisting of his wife, three kids, and dog. Serge holds a master’s degree in business engineering from HEC Liège University and a degree in management from Vlerick. Before that, he was a key account director at advertising and media agency Publicis Group.
Of equal importance to the development of his experience and expertise in the cinema industry has been his role as general manager at cinema advertising group Screenvision, which he took on early in his career. His experience as CEO of both the US-based event company Production Resource Group and Belgian digital cinema integrator XDC have been instrumental in making him the results-driven CCO he is today. As chief commercial officer at Cinionic (previously Barco Cinema), Serge coordinates the Cinionic sales team and is responsible for the global sales of cinema solutions.įrom the start of his career, Serge has explored many aspects of efficient leadership in the domains of media and cinema.
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